3 Strategies to Increase Online Traffic (AdWords, Linkedin, FB Ads)

I say to our clients all the time: “When you increase online traffic, you increase foot traffic. When you increase foot traffic, you gain new customers.”

No matter what size of business you run, whether it’s a one-man/woman show or a 50-person strong operation, pay-per-click (PPC) advertising is a marketing investment you need to consider. Here are the three most important places to buy PPC ads and how each site works.

1. AdWords

3 Strategies to Increase Online Traffic (AdWords, Linkedin, FB Ads)

Google’s AdWords program was not the first PPC advertising program, but it has certainly been the most prominent program to-date. As anyone who uses the Internet already knows, Google places small, unobtrusive text and image ads on its own search results page and on other sites around the Web.

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Email marketing is one of the great marketing techniques in today’s business. Email marketing might not be the only technique, but one of the great online marketing techniques for any expert to rely on.

Small Business Email Marketing

Email marketing is sending out a commercial message to the email address in your business email database. For a business to send any commercial electronic message to a specific email account, it should be referred to email marketing.

The business uses Email marketing to send out business requests, solicit sales, building trust, as a part of business relations and loyalty, brand awareness for new customers, or for current and previous customers; email marketing is widely used as a reliable means to get a good customer relation, promoting new services, offers, a call for action, or collecting customer feedback.

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The content management scheme is one technology that provides soft to use facilities for online business possessor to edit & update their website content by themselves. As we know WordPress is an open source blogging and extensively used Content Management System (CMS) that is available on the net. Simply, you have to employ an expert WordPress web developer who is expert in the field so that you become an ideal website. Searching and selecting a reliable and reputed WordPress website developer can certainly be pretty confusing and annoying for many citizenries.

Important Factors to Look for in a Professional WordPress Website Developer?

If you are planning to hire WordPress website developers, ensure that you have a list of parameters you can verify so as to hire the correct people. In fact, there are a few important components to study when you are employing a professional WordPress web developer.

Verify experience and expertness. In the process of hiring a WordPress website developer, the most important factor is to sustain his/her experience and cognition. Having enough experience and expertise is required to deliver the best solutions possible. Ensure the developer is trained well on the latest tools and techniques used in the manufacture. Also, the developer must be conversant with the basic web-based languages like html, CSS, JavaScript, XML, and SQL.

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Small business owners, you possibly have heard something about blogs, creating a blog and similar things concerning blogging and what does blog offer to our small businesses. Here below we will talk about creating a successful blog. A single page with the latest company news used to be enough, but times have changed and the business standards online are becoming stricter than ever before. It’s almost as if you don’t care about your clients – if you don’t create a blog.How to Create a Great Blog Website

What is blog?
We have a website but cannot update often, nor we can’t have a thousand Web-Pages, here comes why we should have a blog. A blog is a frequently updated online personal journal or diary. It is a place to express yourself, your business or any matter concerning what you do and what you would like others on the internet to know. It’s a place to share our thoughts and your passions. Really, it’s anything you want it to be.

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This is a question I have been asked time and time again by many business owners. Search engine optimization is vitally important for the small business owner to understand. You have to optimize your presence online if you want your business found online.

According to SearchEngineLand: “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.”

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