How to Create a Great Business Blog in 2018
Small business owners, you possibly have heard something about blogs, creating a blog and similar things concerning blogging and what does blog offer to our small businesses. Here below we will talk about creating a successful blog. A single page with the latest company news used to be enough, but times have changed and the business standards online are becoming stricter than ever before. It’s almost as if you don’t care about your clients – if you don’t create a blog.
What is blog?
We have a website but cannot update often, nor we can’t have a thousand Web-Pages, here comes why we should have a blog. A blog is a frequently updated online personal journal or diary. It is a place to express yourself, your business or any matter concerning what you do and what you would like others on the internet to know. It’s a place to share our thoughts and your passions. Really, it’s anything you want it to be.
For our purposes, we’ll say that a blog is your own website that you are going to update on an ongoing or regular basis. A blog is a short form for the word weblog and the two words are used interchangeably. Now we may say that blog is our small business journal, but a journal that we share publicly with the online world. We are there to write anything we want, our thoughts, our business and publish them in expectations that the viewers will get to ours, regardless millions of websites and other blogs online. Now we are in the online arena where there are over 152 million blogs, which means we need a new way to stand out and find that new magical touch that will make content our king again.
Here below are great three things to review.
1. Launch your business blog strategically with a WordPress website
2. Produce posts that attract and scale traffic
3. Fuel blog email subscriber growth
Launch your business blog strategically
A business blog is different from a personal blog, as the business blog should be a professional one, you want people to know who you are, what you offer and to make them trust you in this fierce competition field; here below are things to take into considerations before you start blogging.
A. Understand who you target.
B. Get them; find a sample of your targeted market for an interview. Here you will get to know what do they like, how often do they search online for particular services you are intending to offer.
C. Understand how do they know someone is an expert by looking at the website or blog, here you can understand the thoughts and myths surrounding your target clients.
D. Ask them who do they think are industry leaders, and who do they really think are doing well online….here you will get to know your competitors and look at their website and blog.
Here are other two critical things you should know.
Produce posts that attracts and scale traffic
Small business owners, we will start thinking about creating friendly posts to the search engine and people who are basically commanding the search engine to land to a specific page. Clients go out to search for a certain service, now what we have to do while writing a post is keeping a customer in mind, without forgetting the search engine optimization.
Here below are the basics of making a post optimized for people and search engine.
1. Proper Keywords that the user will use to search for that service/product
2. An optimized image and video in your regular posts
3. Strong post to keep the readers on board, the more your post is read the more traffic it gets the more sales your post may result.
Fuel blog email subscriber growth
With the increasing blogs online, not every time we write blogs we will get the highest number of viewers, we sometimes have to have an email marketing list of our subscribers where they can get notified of our regular posts and offers. This way we get the traffic to our blog and website while keeping good customer relations. To learn more about email subscription read through our posts.
Advantages of creating a blog, small business marketing
1. Make a Name for Yourself, Your Company
2. More Content, More Searches, More Clicks
3. Create a friendly Community and develop better customer relationships
4. Longer Site Visits
5. Position your brand as an industry leader
We have discussed about creating a blog website. If you need THE best CMS platform for your blog, WordPress is the #1 choice. For professional WordPress website designers, contact us today!