In this digital age, every business should be online with a website, as the majority our consumers are online. Regardless of the industry which you are in, it is imperative that you have a well-crafted website, providing best user experience, optimized for search engines, fresh content and ensure your site is informative and educational. This adds value to the end-users and creates trust in you from potential clients. This all leads to you gaining new customers which are the lifeblood of any business.
Now we are going to give small business advice on how we can develop an effective website, and why should you have one.
An effective website for small business marketing
We cannot underestimate the power of a well-designed site as it will work for your business 24/7. This is the tool that can change the face of your business and help grow your business like no other medium.
When it comes to web development, everything we do should be related to our target audience, this means we should understand our target audience before we think on how a website should be developed. We have to answer the questions of our target audience if we really want to sell through our website. Questions like who are they, what do they want, what do they think about this website, what do/don’t they know … will help us.
Here below are the key attributes an effective website should be built, the target audience in mind.
• Clear Message
• Easy Navigation
• Target Audience Demographic Characteristics
A strong and clear message:
Make sure your website has a strong and clear message. We also should understand that not all clients that come to our website will make a purchase that day, it is estimated that someone will come to your site 7 times before they purchase. It’s very important that we provide strong and clear information that will build our credibility, and make sure they come back for purchase or contact you.
Do not provide a message that will make the potential client go back to Google.com to search. Make your website a one-stop shop for your potential clients looking for such service.
Easy navigation of an effective website
This is essential small business advice concerning an effective website. When developing a website, you should think of the user experience on your site.
Some small business owners create websites that have poor navigation features. Think about your pages and subpages. Think about the easiest means a client can access a message. Also, keep in mind internal links within your site. You have to take the potential client by the hand from the moment they land on your site and direct them to exactly where you want them to go.
This is another attribute of an effective website. Make sure your website creates a community, as this is the best investment you can make free of charge.
Your website should create communities through your social media platforms. You should always have the facility to allow your users to follow you on these platforms via your site.
Target Audience Demographic Characteristics
We have to think about demographic characteristics of our target audience. We have to think about age group we are focusing, the gender, and education and also we can think about the location, if it’s local area or diverse, we have to study it. This will help us create an effective website.
Now we have seen a piece of small business advice on online presence, we have seen the value of having an effective website; let’s now go to the reasons why we should have a website.
1. Why should we have a website?
2. Establishing a solid online presence
3. Cost-effective Marketing
4. Build a relationship with your customers
5. Easy to be contacted, and gather contact information
6. 24/7 sales office
Establishing a solid web presence:
The habits have changed dramatically, and almost everyone is online. They are searching for every service online; hence a business with no solid online presence will perish.
Look, people are researching almost everything online, even if they are not ready for purchase that specific day, but landing at your page is an achievement. Hence you make your website available online, you increase dramatically the chances of success.
Guys, having a website is a cost-effective marketing strategy. As we all know it would take thousands to market our business in trade shows, events, and through other offline channels like Radio and television.
With a website, we can reach thousands of visitors every day with the correct online marketing strategies like search engine optimization, social media marketing, and quality content marketing.
Build a relationship with your customers:
A website that has social media integration can target potential clients. From here you develop a great relationship that could not have been built without a website.
Look, when the clients see the professionalism of your website, they will be more likely to like and follow you on your social media platforms.
The more your website has engagement with your clients, the more business flows.
Easy to be contacted, and gather contact information
With the website, we have more advantage in communicating with our clients. First, there is a place for them to contact us directly through the web contact form, which in turn helps us in securing more contact information of our clients whom we can send follow up messages and offers.
Second, it’s very likely a client to contact us through our business email like info@YourDomain.com than using the Gmail or Yahoo one. Hence with an effective website, we have many advantages over the offline business.
24/7 sales office, small business advice
Nearing the end of the post, here is another advantage of the website. Most of the businesses work 8 to 12 hours, but your website will work for you 24/7. This is an advantage that you can’t underestimate. Imagine, its morning on the other side of the world while it’s evening on the other, your website will keep working, informing educating and selling.
We have more articles on small business advice and WordPress website marketing to come. Please return to WPprime.com to learn more about our services and subscribe to get our regular posts for your business success.