How to Improve Your Visibility Online by Using search engine optimization (SEO)?
This is a question I have been asked time and time again by many business owners. Search engine optimization is vitally important for the small business owner to understand. You have to optimize your presence online if you want your business found online.
According to SearchEngineLand: “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.”
So what can we do to improve our visibility online?
First of all, you need to start producing content on a regular basis that is informative and educational. This content has to be relevant to your industry. We have to understand how keywords work and how to search these keywords that are being used within the Industry. The tool I use, for this research, is the Google keyword tool. You can find this tool on Google AdWords.
Once you have identified the keywords that are being searched within your Industry start producing relevant content that adds value to your audience or potential customers. When you produce these articles or posts be mindful that Latent semantic Indexing in vitally important; this is where you use words related to your main keywords.
Google is becoming more and more interested in topics and the various words relevant to the topic as opposed to just keywords. So my best piece of advice is to write your content for people and your prospective clients as opposed to be concentrating on the search engines all the time.
Share and engage
Once you write your posts I would shoot a relevant video and grab an image and put the relevant alt tag. Then upload your video to the appropriate channels ie. Youtube, Dailymotion etc, embed your video in your post and publish on your website. Once published share across your various social media platforms; I.e.Pinterest Google plus and Facebook, just to mention a few. This will increase your visibility online and broaden your marketing net. If you create interesting content people will like and share.
Also, people will comment on your articles and it is imperative that you engage with these people to start developing relationships. Also people will start referencing you in their own blogs and commenting on your articles where they will back to your content giving you valuable links and building your credibility within the search engines and your community.
Overall, it’s not as simple as just having a website. You have to work on your site to be found online. In today’s post, I have only scratched the surface of SEO, there is much more to Search Engine Optimization. If you have any questions please do not hesitate to contact our Minnesota SEO agency!